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Abstract

This paper summarizes the author’s Master’s thesis leading to a Master’s degree in Linguistics. The study focuses on the advertisement as a textual entity. First, the pertinent linguistic background is presented; then, the advertisement is analyzed from a sociocultural perspective, bearing in mind the correlation of the advertisement with the entity “text”. Finally, we propose an analysis of the advertisement as an “advertising text”, according to factors such as ‘deep structure’ and ‘surface structure’. Thus, the advertisement is categorized as a complex discursive reality in communication